Ibis, Accor Join Forces for Budget-Friendly Stays

Partnership Aims to Enhance Guest Experience and Accessibility

Accor, the global hospitality giant, and Ibis, a renowned budget hotel chain, have announced a strategic partnership to revolutionize the budget-friendly accommodation sector. This collaboration aims to provide travelers with enhanced experiences and wider accessibility to comfortable and affordable lodging options worldwide.

The partnership combines Accor's extensive global network and industry expertise with Ibis's established reputation for value-driven hospitality. Together, they will leverage their strengths to create a robust portfolio of budget hotels that meet the evolving needs of modern travelers.

Key aspects of the partnership include the development of new Ibis properties in key destinations, the implementation of innovative technologies to streamline guest experiences, and the enhancement of loyalty programs to reward frequent guests.

Expansion and Innovation Drive Growth

The partnership will focus on expanding the Ibis brand's presence in strategic locations worldwide, with a particular emphasis on emerging markets. The new properties will adhere to Ibis's signature design and service standards, offering guests a consistent and reliable experience.

Accor's expertise in digital innovation will be harnessed to enhance the guest experience at Ibis hotels. Self-service check-in kiosks, mobile key access, and personalized recommendations will be introduced to streamline processes and provide guests with greater convenience.

Enhanced Loyalty and Value

The partnership will also strengthen Ibis's loyalty program, Accor Live Limitless (ALL). ALL members will benefit from exclusive perks and rewards at Ibis hotels, including priority check-in, room upgrades, and bonus points. Additionally, the program will offer joint promotions and cross-brand benefits, allowing guests to earn and redeem points across Accor's portfolio of brands.

"We are delighted to partner with Ibis to bring a new level of value and accessibility to budget travelers worldwide," said Sébastien Bazin, Chairman and CEO of Accor. "Accor's commitment to innovation and guest satisfaction, combined with Ibis's strong brand identity, will create a winning formula that will benefit our guests and drive growth for our group."

"This partnership is a testament to our shared vision of providing exceptional experiences to our guests," added Fabrice Collet, CEO of Ibis. "Together, we will continue to redefine the budget hospitality segment and offer travelers a compelling choice for comfortable and affordable stays."